Brisk Campaigns, renowned for their signature stop-motion animation style and cult following, have been revitalized in the past year. Aatma Studio and Mekanism took the current campaign to the next level by infusing computer graphics for the first time to the otherwise traditional stop-motion styled theme in Brisk’s previous campaigns.
Aatma’s brief was to retain the legacy of the brand’s signature style of stop-motion with CGi. Our team (or Aatmans as we call ourselves) enabled the campaign to break new ground as CG helped emulate the stop-motion feel, while retaining its quality and essence.
A team of 12 Aatmans executed this complex project within a 3-month timeframe.
The campaign was well received, across both television, broadcast and nation wide movie theaters.
Aatma also delivered a french version for the campaign which can be found here
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Design and delivering a high quality game is fun, albeit a complex process. It’s been a phenomenal ride bringing Orbit’s Odyssey to life for our sister company paperkyte
For the look we were heavily influenced by old scifi pop art, movies, and early space exploration. We wanted to incorporate backgrounds that felt like there was dimension and depth to them. Our concept artists delivered magnificent artwork and inspired our 3d artists to create assets that match the style.
We sculpted the characters in 3d paying close attention to the art style while painting textures and normal maps go give the characters a unique look. Aatma’s team of modelers, riggers and animators brought the characters to life and delivered game ready assets that were later incorporated into Unity to assemble the game.
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Below are some snippets from our character design, 3d assets, animation and concept art.
Our concept artists worked on defining the look and feel of the spot. We wanted it to have a hand made painterly feel with rich colors to carry the audience through the spot. We ended up with simple yet sophisticated background/set design that helped put the focus on the story.
Aatma casted several Voice over talents and recorded multiple takes of the script. We had to pack in a lot of stuff in 30 seconds and our VO artists did a great job of pacing through it without feeling rushed. We collaborated with a composer that came up with an original soundtrack that set the tone just right and carried the audience emotionally through the spot
Our concept art was so well received that we decided to stay true to the concept and art and match it as much as we could. Our animators did a great job in keep the animation subtle yet realistic.
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Below are some snippets from our character design/concept art.