Our concept artists worked on defining the look and feel of the spot. We wanted it to have a hand made painterly feel with rich colors to carry the audience through the spot. We ended up with simple yet sophisticated background/set design that helped put the focus on the story.
Aatma casted several Voice over talents and recorded multiple takes of the script. We had to pack in a lot of stuff in 30 seconds and our VO artists did a great job of pacing through it without feeling rushed. We collaborated with a composer that came up with an original soundtrack that set the tone just right and carried the audience emotionally through the spot
Our concept art was so well received that we decided to stay true to the concept and art and match it as much as we could. Our animators did a great job in keep the animation subtle yet realistic.
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Below are some snippets from our character design/concept art.