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Roche

For this Hollywood blockbuster spoof web spot, we collaborated again with Bison Filmmakers to transform Roche’s LightCycler® 480, an instrument used to amplify DNA, into a robot who battles ninjas, speeds around in a Lamborghini, and runs through the city with a woman in a cat suit blowing stuff up…like all DNA amplifiers do.

Here’s what Wired magazine had to say about it.

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  • agencies | interactive
  • Roche
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